Google Shopping is one of Google’s amazing initiatives, and an excellent opportunity to increase your conversion rate. Like Google Ads (formerly known as Google AdWords) Google Shopping consists of paid ads or Cost Per Click (CPC). Instead of the ad being displayed as plain text, as is the case with Google Ads text ads, images of selected products with corresponding prices are displayed instead. It is therefore an absolutely fantastic tool for companies that want to sell products on the Internet. By selecting special products, you can increase the chance of a conversion. The benefit for you as an advertiser is that potential customers can click on this product ad directly from the search results, thereby purchasing the product with just a few clicks – this means that the chance of a conversion is significantly greater than if the customer had to enter through other channels first. Basically, it works by you as a company sending in a product list to Google (this is of course something we can help with), which is then converted into the mentioned product ads. Although the process may sound quite simple, there is a lot of preliminary work that needs to be done before this product list can be sent in and function optimally.