Examples of continuous optimization could be us following the price tendencies for several keywords, continuous “spying” of competitors’ Google Ads profiles to see if they have any low hanging fruits that can be utilized for our customer’s company or just looking at the available data to see if there are any places that can be improved to make the Google Ads campaigns even better, which creates a better ROI (Return On Investment) for the company. Digital marketing is amazing as there is always something new that can be optimized, which means that optimization is never a job done. By continuous Google Ads optimization an opportunity presents itself to increase exposure to new potential customers, which in the end gives a better visibility online, more customers and a better ROI – all from using Google Ads and a continuous optimization process.