Having a website that loads quickly is an important SEO parameter that is given a lot of attention within the On-Site SEO profession. If you don’t have a website that loads quickly, you run the risk of potential customers leaving your website very quickly, which can end up damaging your ranking in the search results. The reason for this is that Google and other search engines want to give their customers the best possible user experience. Imagine that you access five websites in a row via Google, where they load incredibly slowly – your immediate reaction will be that you doubt the search engine’s ability to find “good” websites, and this can therefore damage the search engine’s user numbers. The algorithms of Google and other search engines therefore keep a close eye on how quickly the indexed websites load, and reward the websites that load quickly with a better ranking in the search results (all other things being equal, as of course many other parameters are also included in the acquisition of your ranking).