As an advertiser, this is really advantageous, as you only pay for the exposure your video has had, and it gives you really good control over your ad spent on YouTube. This is precisely one of the many good reasons why YouTube and digital marketing provide such good value for money compared to “traditional” advertising. Furthermore, “live” advertisements are sometimes preferable to text in the search results, as your audience often finds it easier to remember sounds and images than text – just think of some of the TV advertisements you have seen yourself, where you still remembers the advertisement’s slogan or melody long after. Finally, but certainly not least, it is a way of advertising without the potential customers necessarily having to have searched for relevant terms – just like on TV.