Google Remarketing is an important tool for increasing the chances of a conversion happening. The concept is basically that by using remarketing you show ads to persons who have already visited your website. As an example it can be beneficiary to advertise towards persons who have already visited your website without having bought anything. You can thereby show ads that correlate with their interaction with the website, which can result in a sale if everything goes right. The ads are not only shown in Google’s search results but also on almost every website on the internet that have ads enabled. This means that a person, who has already visited your website, can be shown ads about your site on YouTube or while visiting another website.
There are plenty of benefits when using Google Remarketing, but the most important benefit is the possibility to retain contact with your previous customers, even though they leave your website. A returning customer has a far greater chance of making a purchase or conversion as they already know your brand and what your website has to offer.
Of other benefits these can be mentioned:
- More data points that can help improve your marketing campaigns even further, which increases your ROI in the long run
- You get the possibility to advertise on millions of websites, the only requirement being that the previous user is surfing on a website that has advertisements enabled
- Specific wishes for remarketing – as an example you can choose to advertise something specific to users who have put items into a basket without buying
- You help previous customers finding your website again if they after visiting forgot what the website’s name was
Google Remarketing helps you internalize your website’s brand among your previous visitors, which can increase the chances of a sale occurring as they naturally think of your website the next time they need a product that exists within your catalogue.
Google Remarketing has several variables that can be twisted and configured to tailor the perfect Google Remarketing campaign for your website. It can leave an intimidating impression if you try to do this yourself, but fortunately we are here to help you. We can help you set everything up so you can enjoy the benefits that Google Remarketing offers.
Something equally amazing is that Google Remarketing is another of Google’s products which means that it of course works with Google’s other services. This means that AdWords is used for remarketing, which leaves no surprises regarding price or effectiveness. Google Remarketing is an amazing tool that has the potential for increasing your conversion rate and thereby giving you an impressive return on investment.
At Jaskov Consult we love doing Google Remarketing campaigns and we would be very interested in helping you become ready to utilize this useful tool for increasing your conversion rate. Contact us today for a chat about how Google Remarketing can help your company.