Google Analytics Health Check
A frequent checkup of your Google Analytics account can be a very reasonable investment of time, as optimization is an iterative process. You are never really finished optimization no matter if it’s regarding Google Analytics, Google AdWords or SEO. By looking through your Analytics account you can ensure that you have set up the correct goals that fit to your company’s current situation. Furthermore, you can find all the minor errors that cause you not to exploit Google Analytics’ functionality to its greatest extent. An important rule of thumb here is to remember that you get what you measure. If you therefore don’t have complete knowledge of what is actually measured you can be in just a bad situation as if you weren’t using Google Analytics.
If you want our help to do a diagnostic of your Google Analytics it is going to be done professionally with a close dialogue where we continuously update you on what our impression of your Google Analytics account is. A Google Analytics account doesn’t necessarily have to be catastrophic, but there can be missing follow up on goals and reporting, which is a potential catalyst for growth. By exploiting Google Analytics to its fullest functionality you have the best possible circumstances for increasing online presence, as the data is extremely valuable for the later optimization work.
When we perform a diagnostic of a Google Analytics account we have the following considerations in our minds throughout:
- Does the Analytics tool retrieve the correct data for the specific situation?
- Is the data reliable or is it impacted by one or more variables?
- Is something not working as intended – if yes, what isn’t and how do we fix it?
A diagnostic requires a complete look through of all of Analytics’ functionalities as we want to ensure that your Google Analytics is completely healthy and sound before we are done.
A diagnostic of your Google Analytics can therefore lead to you fixing various errors and causing you to follow Best Practices that are currently in place for the tool. It is important to remember that the optimization is iterative, which can mean that the Best Practices that were implemented at the start of you usage of Google Analytics might not be correct anymore. There can therefore by potential catalysts for growth that you haven’t exploited yet.
At Jaskov Consult we have several years’ experience with Google Analytics. By using us for the diagnostic of your Google Analytics account you can be sure that we do the job 100%. We care a lot about our customers and want to make sure that they feel safe throughout the service. We care so much that we offer a satisfaction guarantee that states that if you don’t like the result you don’t have to pay for anything!
Contact us today for a noncommittal chat to find out what we can offer your company. Even though your Google Analytics might not have any errors there can be other interesting subjects that we can help you and your company achieve better optimization on.