YouTube advertising in Denmark is a great way to attract new Danish customers or readers. Many millions of people worldwide use YouTube every day, and it is therefore a platform with a huge audience – also a huge Danish audience. Not only does YouTube attract an incredible amount of traffic, it is also the world’s second most popular search engine – only surpassed by Google. So there are really good opportunities to attract new customers by advertising on YouTube.
By advertising on YouTube, your advertisement can be presented before or during the playback of a video, where it is possible to add a CTA (Call to Action), which the potential customer can click on to be forwarded to your website. And there are many different options for advertising on YouTube, as Google (which owns YouTube) offers different ad formats, which you can read more about on Google’s own page.
The advantage of advertising on YouTube is precisely that the audience is huge, and that you also get data that does not have to be processed and analyzed to a greater extent. YouTube automatically gives you deep insight into how your advertising is performing. Among other things, you can see how many people have seen the video and how long they spend watching it (before they possibly press “Skip”). The fantastic thing about YouTube is that it is also one of Google’s products, which means that many of the same elements repeat themselves as we know them from similar services such as Google Remarketing or Danish Google Ads (AdWords) – because you only pay for your YouTube ad if anyone sees it.
As an advertiser, this is really advantageous, as you only pay for the exposure your video has had, and it gives you really good control over your ad spent on YouTube. This is precisely one of the many good reasons why YouTube and digital marketing provide such good value for money compared to “traditional” advertising. Furthermore, “live” advertisements are sometimes preferable to text in the search results, as your audience often finds it easier to remember sounds and images than text – just think of some of the TV advertisements you have seen yourself, where you still remembers the advertisement’s slogan or melody long after. Finally, but certainly not least, it is a way of advertising without the potential customers necessarily having to have searched for relevant terms – just like on TV.
The YouTube platform offers several interesting ways to display advertisements. Here we can mention some of them:
- Skippable in-stream ads
Skippable in-stream ads appear before, during or after other videos on YouTube and across websites and apps. After five seconds, the viewer has the option to skip the ad.
- Nonskippable in-stream ads
Non-skippable in-stream ads last 15 seconds (or less) and play before, during, or after other videos. Non-skippable in-stream ads are best for building brand awareness and reach.
- In-feed video ads
In-feed video ads promote e.g. video content next to related YouTube videos, as part of a YouTube search result or on the YouTube home page. In-feed video ads can be used for any marketing objective and are especially good for increasing awareness of your brand or product and generating online sales.
In addition to the ad formats mentioned above, there are also other extremely interesting and effective ways to advertise, which we at Jaskov Consult would like to help you with.
At Jaskov Consult, we have many years of experience in building effective Danish and international campaigns on YouTube, and we really want to help you get started with YouTube advertising. Contact us today to learn more about how your business can use YouTube advertising to increase your online presence.
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