Google Ads Setup
Google Ads (AdWords) is one of the best ways to attract new customers for your business. The best way to gain customers online is by using organic search engine optimization, but it is a strategy that spans several years and therefore doesn’t yield results immediately. By using Google Ads you will get results far faster as you pay for appearing on page 1 when Google users search for relevant terms.
Google Ads is in itself quite simple, but it can require some technical know-how to set up correctly. Besides being able to set up the right settings there can also be equally important considerations before starting Google Ads campaigns. At Jaskov Consult we can help you become ready to start your first Google Ads campaign. Getting help for setting up Google Ads might sound unnecessary, but one may be surprised to find that the Google Ads dashboard is quite complicated if it’s your first time looking at it.
Setting up a Google Ads account includes knowing which keywords to use, usually found by completing a thorough keyword research. Furthermore, you must set the price you want to offer for each keyword, have an idea of your potential Quality Score, Ad Rank as well as the budget for the Google Ads campaigns.
Even though Google Ads helps companies attract new customers it is not a guarantee for a sale. Sales only happen when a conversion occurs, which can be compared to a reader clicking a “Sign me up!” button for a newsletter or form. Therefore it is also important that one’s site is prepared for receiving customers from the Google Ads campaigns so that the money isn’t wasted.
We also offer help if you want to know how to set up various Google Ads campaigns as we have several years’ experience in making it as simple as possible. Furthermore, we offer reporting or administration of Google Ads so that you can concentrate on doing other work related tasks that you might find more important for having continuous success with your company.
Another amazing thing about Google Ads is that it can be combined with Google Analytics, which makes it possible to combine the many various data points and thereby draw interesting conclusions that help your company understand its customers far better, which in increase conversion in the end. It is completely voluntary if you want to combine these two Google products but we recommend it highly and is also something we can help you set up.
If you are interested in having your Google Ads campaigns kick started in a proper professional way we would love having you contact us by mailing or calling us. We have several years’ experience with digital marketing and love being able to help companies with their digital marketing goals. Contact us for a noncommittal chat about the possibilities your company have using Google Ads.