Technical SEO Audit
A technical SEO analysis helps you optimize your website in regards to both visitor and search engine. This method of optimization can be very valuable for your website as you receive a report, which you can use to optimize further.
At Jaskov Consult we use the tool Screaming Frog SEO Spider, which helps us gain an overview of your company’s website, where we can use the data to write the technical SEO report to conclude on the points of optimization. There is a number of different technical optimization categories and by buying a technical SEO analysis you gain an overview of which categories you should focus the most on to improve the user experience and furthermore to make it easier for search engines to understand what kind of content your website offers.
A couple of examples of the most common technical SEO errors we stumble upon during a technical SEO analysis could be:
- Missing Meta Description
If you do not have a unique Meta Description for every page you’re cheating you and your website for a possibility to differentiate the different pages. The Meta Description works as a short summary of the page in question and together with the Page Title it is what makes a potential visitor click his way onto your website from the search engine results page from Google or a similar search engine.
- HTTP Status Codes
Another frequent error we see while performing these technical SEO analyses is the so-called HTTP status code, where companies have forgotten to update their anchors after moving a resource, which results in a 404-error. This is not damaging to your SEO but it can worsen the user experience, if it occurs frequently. Another more complicated status code is the so-called 302 code, which tells search engines that the resource has been moved temporarily, which limits the transferred SEO value from one domain to another. We frequently experience that companies have used a 302-redirect even though the redirection is permanent. In such cases a 301-redirection should be used.
We have several years’ experience with technical SEO analysis and can therefore help you get started on the optimization process. A typical technical SEO analysis entails that we first and foremost analyze the website with the tool mentioned above. After doing so we use the data points to conclude the points of optimization into two documents, which are sent to the customer.
The first document is a so-called technical SEO report, where we bring the concluded data and also give good advice to the optimization afterwards. The report can therefore be seen as a type of handbook that makes it possible to being the search engine optimization on a more technical level. The other document is an Excel-sheet, which is an extension of the technical SEO report. Here, we reference from the report to the excel sheet, where all the mentioned data can be found. The excel sheet typically contains the mentioned categories as well as the URLs, which makes it relatively easy to begin the optimization process as the only requirement is the necessary time to go through the errors and execute according to best practices.
Contact us if you want to get help starting the technical optimization process for your website. We are ready to help, no matter how big your company’s website is.