A keyword analysis, where we find the best Danish or English keywords, is one of the key areas we work with when we work with SEO. A keyword analysis can prove to be extremely valuable for your online marketing strategy as you receive a list of keywords, which you should focus on while executing your marketing strategy. The keyword analysis is furthermore a quite important tool as the use of specific keywords are how potential customers find your websites by using search engines. A well optimized website with quality content with the best possible keywords will be shown to the correct audience in the search results.

The importance of being able to rank high on specific keywords is furthermore emphasized by the fact that research shows that 1/3 of Google’s users click on the first (i.e. the number 1 highest ranking top position) link in the SERP (Search Engine Results Page), where 18% click on the second highest ranking link. If you wish to get a large volume of visitors from organic channels you must be placed in the top 3 (and preferably in position #1), which requires a thorough research beforehand. Fortunately, at Jaskov Consult we have several years of experience with keyword analysis and can therefore help you find the best possible keywords, which can bring your website to the top of the SERP. If you want to try executing a keyword analysis yourself we have written a guide (How to Make a Keyword Analysis), which hopefully helps you getting started – and if you think that it’s too complicated to do it yourself, then you’re always welcome to contact us for assistance.

Some of the most important considerations that you should make in connection with a keyword analysis are the following:

• How much competition is there on the keyword(s) in question?
• Which target group do I want to attract?
• Long-tail or short-tail keywords?

How much competition is there on the keyword(s) in question?

It is important that one analyzes how much competition there is for a specific keyword before content is written for it. In an industry such as the car industry a keyword such as “sell car” will have a very high degree of competition. It will therefore take extremely long time to rank on that keyword organically and if your wish is to beat the competitors by paying for Google Ads (AdWords) it will be very expensive as the Google Ads price is set from a demand/supply perspective. By doing a thorough keyword analysis you can therefore choose the ideal keywords, which are still relevant for your industry without being impossible to rank on organically.

Which target group do I want to attract?

By using search engine optimized text you attempt to attract people to your website, who use the same keyword in their search query. To use the car industry example again, you can imagine that there are many different people, who search for this term. Perhaps it’s curious teenagers, who want to look at expensive sport cars or it might be retirees, who are interested in selling their car as they don’t use it anymore. As the example shows a broad/generic keyword such as “sell car” attracts a vast audience. As a company you should think about which kind of audience you’re interested in attracting and thereby focus on specific highly targetted keywords that match that profile.

Long-tail or short-tail keywords?

A growing tendency in keywords are the so-called long-tail keywords, which are sentence like keywords. The great part about long-tail keywords is that the queries are often done by persons who know exactly what they’re interested in. Even though these long-tail keywords might have a low search volume there is still a very good chance of a conversion happening. To use the car industry once more, a long-tail keyword could be something like a specific car model with the engine size and year of production included. If you have chosen to optimize for this long-tail keyword, there can be a good possibility, that you will rank in the top 3, and thereby increase your chances of getting more conversions dramatically.

Do you need help with keyword analysis?

At Jaskov Consult ApS, we fortunately have over 10 years of experience with effective keyword analyses, which can strengthen your online business. Contact us today and let’s have a non-binding dialogue about how we can help you in the best possible way. We are very much looking forward to speaking with you.