The amazing thing about local SEO is that it often converts far better than traditional SEO. If you have a physical shop you increase the chances of making a cross-channel sale, if you have ensured optimal search engine optimization. Potential customers can stumble upon your website and perhaps find something interesting. A way to make sure that your website really is present locally could be to sign up to relevant(!) catalogues, which list your company’s address etc. An example in Denmark being the service krak.dk, where your company and website can be included in the “similar to” tab, when a potential customer uses the service. Naturally, Google also has its own free service, which is called ”Google My Business”. We recommend that you list your own company, which has the great advantage that your company becomes more visible in the SERP (Search Engine Results Pages). This increases the chance that a user will click through to your company, rather than to a competitor.