Setting up Google Analytics can seem a bit overwhelming – especially if you have no previous experience with Google’s products. However, one should not be scared if this is the case. Google Analytics can prove to be one of the most important marketing tools your company will use. By using a tool for web analytics such as Google Analytics, you get the opportunity to gain insight into vital topics such as the geographical location of visitors, which websites send traffic your way, how many visitors you have, how many visitors actually convert and which type of content that is most popular. Basically, this means that Google Analytics gives you the opportunity to improve your website with solid data sets, instead of groping blindly.

At Jaskov Consult, we love to geek out with Google Analytics, and we have many years of experience with the tool. We can help you and your company set up Google Analytics in just the right way. We also help you get started so that you can find out how to use the tool yourself if you wish. If, on the other hand, you are only interested in a service check of your Google Analytics account, that is of course also something we are happy to help with (read more about the Google Analytics health check here).

Would you rather have us take over the day-to-day work with Google Analytics etc. we also offer ongoing insight and reporting, which you can read more about here. Other popular services that we offer our customers include ongoing Danish SEO optimization (i.e. an ongoing SEO collaboration) as well as ongoing Danish Google Ads monitoring and optimization.

How to set up Google Analytics?

Google Analytics (you can read more about Google Analytics here) is “installed” on your website by inserting a piece of code between a < script > tag, which activates Analytics and thus starts reporting data to the Google account you have chosen to connect to the website in question. If you use WordPress (we can help with SEO optimization of WordPress) or a similar popular CMS, it is very easy to do, but it still requires that you have a good handle on what you are doing, as the script must be inserted into the website’s source code.

Creating an account and enabling Analytics is the easy part of Google Analytics setup. After that, you have to set up goals (and possibly also set up continuous import of the conversion data into your Google Ads account) and understand how to use the tool as best as possible. The better you get the functionality under your skin, the more benefits you will be able to get from the tool in the future. The most successful websites know how to utilize all functionalities to their full potential, and by using our service we can help you achieve similar expert knowledge.

If you’ve clicked on Google Analytics and looked around, you’ve probably noticed that there are a lot of different functions. We can help you understand these functions so that you know where to look when it comes time to create an overview of the day’s, week’s or month’s visitors.

One of the most amazing things about Google Analytics is that it seamlessly integrates with your Danish Google Ads account (formerly known as Google AdWords), meaning you get the best of both worlds. In this way, you can further optimize your marketing costs, so that you obtain the best possible knowledge base to increase the number of visitors, Time on Page, Time on Site, increase conversions or something else entirely.

If any of the above has caught your attention, we would really like to hear from you. Contact us today for a non-binding conversation about how we, as Google Analytics experts, can help you and your company gain access to this absolutely superb tool, and get the most out of it.

We are very much looking forward to hearing from you and jointly having a dialogue about how you can best get started with setting up Google Analytics as well as – should you be interested in this – also a dialogue about how you can best take advantage of the many possibilities that are in this amazing tool.